Alex Cooper, moguls + making sense of girlbosses in 2025

“So, what I'm hearing is brainstorming is you turning off”

Hello!

When: yesterday, location: 180 House, outside temperature: 4oC

Late letter this week because life was life-ing. My Spotify has been on a heavy rotation of jazz noir, Chet Baker and Wilson Tanner. Essentially, all my go-to hits to calm the nervous system and mind.

The workweek started great but ended in chaos. My mental state was frantic in ways it hadn’t been in months. To abate my anxious mind (and to stop me frantically checking my emails every 2 minutes), I spent Friday at 180 House with my boyfriend.

My week in pictures: the below-mentioned banana bread, gloomy london + work work work

We attended a talk with the very inspiring Charlie Dark who shared his insights on community, success and his legacy and impact on culture.

We then proceeded to indulge in a late breakfast (really leaning into the whole ‘midday sit-in-at-a-café’ thing). I ate the banana bread, drank an oat flat white, followed by a breakfast tea.

The afternoon was spent at the lounge on the ninth floor, drinking negronis and snacking on chips and sausage rolls (a 1995 Soho House staple that was delightfully brought back onto the menu for a mere 3 pounds a pop).

There, amongst the gloomy grey skies of London, overlooking it’s iconic buildings (St Paul’s, Westminster Abbey, Big Ben), I realised just how much I needed this. Space. Joy. Life. Something of outside of deadlines, doing, work. And I’m proud that I took that space. Even when it wasn’t easy, convenient, or my brain told me that I hadn’t done enough.

I think that’s called progress.

Agenda for today’s letter:

1. Alex Cooper, moguls + making sense of girlbosses in 2025

---

Making sense of Alex Cooper and her empires

What to do with the women who are still ‘girl-bossing’?

Alex Cooper is the cover star of this month’s Marie Claire magazine. It’s for their Moguls edition: a magazine on the theme of, well, moguls.

Alex Cooper is an interesting character to me. There’s no doubt she’s smart, intelligent and good at what she does. Any woman who can secure those kinds of deals, grow an audience of her size and build the empires she’s building is naturally impressive.

But I guess I’d say that she’s not really my kind of girl. I dip into her podcast every now and again. Namely because she often gets the best scoops – Ariana following the Scandoval drama, Hayley Bieber talking about Selena Gomez, and most recently, Rachael Kirkconnell talking about that breakup.

And yet, her recent cover and corresponding interview (written by the formidable Nikki Ogunnaike) caught my attention. Alex Cooper is a woman who is proudly and loudly a girlboss. She’s unashamedly ambitious. She’s blatantly work-obsessed. And is unabashedly competitive.

In 2025, years after the culture has deemed the girlboss dead, the way in which Alex Cooper markets herself is, in my opinion, a bit of a head scratcher…