Ciao!
A juicy audio letter today, exploring:
“Lo-fi content is dead”: Why surrealist + escapist creative is the hottest thing in marketing right now
Answering a gorgeous subscriber DM about whether we romanticise creative careers, which deep dives into an exploration of the cost of ‘cool’ jobs
Supporting visuals, mentions + links below.
Enjoy!
Rach X
Supporting visuals, mentions + links
“Ask Rach” anonymous question box – Submit a question
Escapism in marketing
Why escapism is the new marketing currency – Vogue Business Article
An fun, surrealist animation by yours truly (aka. Bunnies Services)
Balenciaga Paparazzi campaign
Kendall Jenner x Bad Bunny Gucci campaign
Jacquemus ‘surrealist’ social content
Romanticising creative careers
The pursuit of ‘cool’ work has financially ruined me – Fashion Journal article
Debunking the dream: Is working in fashion going out of style? – Vogue Business Article
Debunking the 'star designer' dream – Vogue Business Article
Debunking the dream: Is fashion's lifestyle sustainable for employees? – Vogue Business Article
PS. If you’ve enjoyed this audio letter, please send it to a friend, or 2 or 3. That’s how we grow, and growing means - more letters, more voice notes, more access, more connection, more goss, more… well, you get the picture. x
Share this post