Welcome to “Step Into My Office”
AN OPINIONATED LETTER ON CULTURE, BUSINESS, CREATIVITY + TREND.
By Melbourne-born creative director + writer, Rachael Akhidenor, this is an insider’s letter + community like no other. Each week, enter Rachael’s fast-paced world as she surveys, analyses and pontificates on the hottest things in culture, business, creativity + trend.
Every Friday or Saturday (depending on where you are in the world), receive an alternating written + audio letter direct to your inbox or private Patreon channel for paid subscribers (launching May 2025).
Expect candid opinions on only the most important of topics - like normcore returning, those Vivienne Westwood wedding dresses, goth girls, internet culture, balancing creating + living, and small plates.
Why subscribe?
This is the Substack for you if:
You want candid thoughts on the hottest restaurant openings, the latest trends + the most recent brand launches; or
You value honesty, interesting conversations, opinions + nuanced takes; or
You own a pair of Tabis, Vibrams and/or a Balenciaga city bag; or
You have aspirations to spend your weekends perusing art at the Tate Modern or MOMA or NGV, but probably end up hungover in bed after drinking one too many negronis the night before; or
Your high school friends are all “settling down” while you’re off in the big city, living your best life.
Who is Rach?
Rachael Akhidenor is an Australian creative director, consultant and writer. An ex-start-up founder, she was first featured in Vogue at the age of 24 and named as one of Australia’s Top 100 Innovators by The Australian at the age of 26. Her work has been featured and loved by some of the world’s biggest publications (Vogue, Tatler, Harper’s Bazaar, Marie Claire, Russh, GQ, etc).
She is currently the creative director of Bunnies Services, a creative studio specialising in 3D + CGI for brands.
You can learn more about Rachael here – rachaelakhidenor.com.
You can connect with Rachael to learn more about working together here –rachael.k.akhidenor@gmail.com.
